News has broken that Google has released a new AI named Bert. Bert stands for Bidirectional Encoder Representations from Transformers, and he is bringing some changes to search engine optimization. What exactly are these changes, and how will they affect local businesses? Below we delve deeper into what we know. What is Bert? Bert is …
The process involved in web development is one that requires much attention to detail. Consider the many different key points when endeavoring to achieve a successful web development process. Aspects that must be at the top of the list of considerations include performance and the experience that users will get when they visit the site. …
5 Key Points to Consider for a Converting Ecommerce Website Read More »
Tailor A Digital Marketing Strategy on The Local Level Digital marketing is one of the most critical aspects of building brand awareness in today’s business environment. Local businesses must use digital marketing strategies to be more visible and compete against local and global businesses. It is important to note that the approach needed to succeed …
4 Key Points for Local Digital Marketing Success Read More »
The year of 2019 brought changes to the format of pay-per-click ads at Google Ads, such as recommendations and options for bidding that became automated. These were anticipated changes. Some other changes were not expected, including features added in for audiences. Some older features, such as keyword matching, also disappeared. Users of the platform expect …
2 Key Changes to The Google Ads Platform During 2020 Read More »