Google Tactics

Design Planning

7 Reasons Your SEO Never Works Out as Planned

If you’re not familiar with using organic search engine optimization (SEO), then your plans are likely to fail. It is the frontrunner for online marketing today, but there’s a lot of factors that go into optimizing your website for the search engines. The list is exhaustive and confusing for anyone new to the SEO scene. …

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Website Planning Phase

The Top 3 Website Pages for a Marketing Campaign

When designing pages for a marketing campaign, there’s three pages that play an important part. However, understand what each one does in the campaign is sometimes a mystery for non-designers and website owners. Here’s a definition of each and their role in the design and function. What is a Landing Page? A landing page is …

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SEO Website Traffic

Will SEO Services Be Worth My Time and Money in the Marketing Budget?

With a set marketing budget for the year, you may be wondering if SEO is even worth the time and money for your business. If you’re wondering about the return on investment (ROI), then here’s a few facts to know before investing in SEO services. CAN YOU REALLY EXPECT AN ROI ON SEO SERVICES? Yes, …

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Using Google My Business Inbound Marketing Strategy

4 Reasons Your Business Needs a Google My Business Account

In June 2014, Google rebranded Google + Local–Google’s version of the Yellow Pages–to Google My Business and expanded its capabilities to become an “all-in-one small business online management center.” Integrates Search with Free Social Media Marketing Google My Business is tightly integrated with Google Search and Google Maps an easy way for small business to …

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Customer Service SEO Strategy

The Value of Customer Reviews and “Likes” for Your Search Marketing Program

What is the first thing you do when you are thinking about dining at a new restaurant, or hiring a kitchen remodeling company? You look at online reviews. Social media platforms such as Facebook, Google + and Yelp make it easy for customers to interact with your business and spread the word to other potential …

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Increase AdWords Conversion

Knowing The Consumer Purchasing Cycle Can Increase Your AdWords Conversion Rate

WHAT IS THE CONSUMER PURCHASING CYCLE? The consumer purchasing cycle describes how consumers go about purchasing a product or hiring a service. A consumer who is actively browsing for products to purchase on the web is set to be in an advanced purchasing cycle. He or she knows that they need a product in order …

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What Makes Search Engine Optimization Effective to Gain Traffic to Your Website?

Search engine optimization is the act of making your website’s content more organized in order to attract more visitors. Most developers count on search engines as their main source of traffic. Search engine optimization can help your site appear higher on relevant searches when a search engine user is looking for a particular topic, product, …

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Mobile Responsive Website Design

Why Have Your Website Designed for Mobile?

Recently, responsive web design has grabbed the focus of all website owners. This design formatting is one that allows a website to be easily and appropriately viewable from all forms of devices, such as through tablets, smartphones, and laptops. However, many owners of websites have designed their sites directly for laptop and computer usage. Now, …

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